Germany: young female listeners are shaping the podcast market!

Originally dominated by men, the podcast market in German-speaking countries is currently undergoing a significant change: in 2025, it will be primarily female listeners under 30 who will shape the market - in terms of reach, usage and interest in topics. This is shown in the new “Podcast 2025 Report” by Seven.One Audio, the leading podcast marketer in Germany. The genres “Comedy”, “True Crime” and “Society & Culture” are particularly popular among them - a trend that is also reflected in the overall listenership. However, the influence of female listeners is not only evident in the young target group: across all age groups, their share of total usage time is now over 50%. At the same time, the podcast market continues to grow steadily: reach is increasing among younger listeners in particular, while usage duration and frequency are increasing in all target groups. The market is also booming on the supply side: almost 13,000 new podcasts were published in 2024 - primarily on ...